{"id":1135,"date":"2005-05-26T16:22:07","date_gmt":"2005-05-26T15:22:07","guid":{"rendered":"http:\/\/carfree.fr\/index.php\/2005\/05\/26\/faire-lautotruche\/"},"modified":"2023-11-13T16:41:34","modified_gmt":"2023-11-13T15:41:34","slug":"faire-lautotruche","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2005\/05\/26\/faire-lautotruche\/","title":{"rendered":"Faire l&rsquo;autotruche"},"content":{"rendered":"<p>La publicit\u00e9 nous rend intelligents&#8230; en nous obligeant \u00e0 comprendre pourquoi elle nous prend pour des idiots! <!--more--><\/p>\n<p>Dans la cat\u00e9gorie matraquage publicitaire, il faut bien dire que l&rsquo;automobile arrive en t\u00eate: utilisation des enfants, mise en avant des notions de virilit\u00e9, de pouvoir, de puissance, etc.<\/p>\n<p>Mais, cette pub utilise un autre registre, celui de la \u00ab\u00a0voiture placentaire\u00a0\u00bb ou comment la voiture est un \u00ab\u00a0ventre maternel\u00a0\u00bb, qui \u00ab\u00a0prot\u00e8ge des dangers ext\u00e9rieurs\u00a0\u00bb, c&rsquo;est-\u00e0-dire de la jungle (urbaine) et des animaux sauvages (vous et moi).<\/p>\n<p>Sur cette publicit\u00e9, l\u2019homme est arriv\u00e9 sur la terre, il en a fait le tour, l\u2019a conquise puis il a cr\u00e9\u00e9 la voiture et il n\u2019en est plus sorti. Ensemble, ils ont d\u00e9traqu\u00e9 le climat, pollu\u00e9 l\u2019atmosph\u00e8re, d\u00e9truit la nature, b\u00e9tonn\u00e9 la ville, r\u00e9duit les rapports humains au code de la route\u2026<\/p>\n<p>Le dernier endroit viable sur la terre est donc cette voiture qui n\u2019a plus d\u2019essence\u2026<\/p>\n<p>Et maintenant, qu\u2019est-ce qu\u2019on fait ? L\u2019autruche\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 nous rend intelligents&#8230; en nous obligeant \u00e0 comprendre pourquoi elle nous prend pour des idiots!<\/p>\n","protected":false},"author":211,"featured_media":41770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[1848,57,285,245,162,278,86,38,34],"views":3537,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/1135"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media\/41770"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}