{"id":126,"date":"2004-11-19T20:20:00","date_gmt":"2004-11-19T20:20:00","guid":{"rendered":"http:\/\/carfree.fr\/index.php\/2004\/11\/19\/anti4x4net\/"},"modified":"2023-11-13T13:04:15","modified_gmt":"2023-11-13T12:04:15","slug":"anti4x4net","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2004\/11\/19\/anti4x4net\/","title":{"rendered":"anti4x4.net"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Le 4&#215;4, symbole de puissance<\/span><\/p>\n<p>Avec 75.000 unit\u00e9s vendues en 2003, le 4&#215;4 est devenu le symbole d&rsquo;une certaine urbanit\u00e9. Effet de mode polluant, le 4&#215;4 est le vecteur psychologique d&rsquo;une certaine forme de puissance machiste. <!--more--><\/p>\n<p>Gr\u00e2ce \u00e0 des campagnes de publicit\u00e9s cibl\u00e9s, l&rsquo;objet achet\u00e9 acquiert un statut social qu&rsquo;il procure \u00e0 l&rsquo;acheteur potentiel. En m\u00e9langeant l&rsquo;\u00eatre et l&rsquo;avoir, l&rsquo;objet inanim\u00e9 et le consommateur anim\u00e9, la publicit\u00e9 r\u00e9ussit le tour de force d&rsquo;ali\u00e9ner encore un peu plus ce qui faisait notre humanit\u00e9, notre capacit\u00e9 \u00e0 r\u00e9fl\u00e9chir individuellement.<\/p>\n<p>Dans une soci\u00e9t\u00e9 qui noie l&rsquo;individu sous un flot continuel d&rsquo;objets aussi inutiles que polluants, le 4&#215;4 incarne la puissance du m\u00e2le dominant, le r\u00eave des grands espaces am\u00e9ricains. L&rsquo;aspect gr\u00e9gaire de ce type de mode est l\u00e0 pour nous rappeler que ce qui fait la force d&rsquo;un individu n&rsquo;est pas ce qu&rsquo;il ach\u00e8te mais au contraire ce qu&rsquo;il est capable de ne pas acheter, en r\u00e9sistant \u00e0 la pression psychologique de publicitaires r\u00e9ifiant nos vies.<\/p>\n<p>anti4x4.net<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 4&#215;4, symbole de puissance Avec 75.000 unit\u00e9s vendues en 2003, le 4&#215;4 est devenu le symbole d&rsquo;une certaine urbanit\u00e9. Effet de mode polluant, le 4&#215;4 est le vecteur psychologique <a class=\"more-link\" href=\"https:\/\/carfree.fr\/index.php\/2004\/11\/19\/anti4x4net\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":39277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[1847,183,23],"views":3311,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media\/39277"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}