{"id":158,"date":"2005-06-10T07:53:00","date_gmt":"2005-06-10T07:53:00","guid":{"rendered":"http:\/\/carfree.fr\/index.php\/2005\/06\/10\/450-euros-de-pub-par-bagnole\/"},"modified":"2023-11-13T16:42:28","modified_gmt":"2023-11-13T15:42:28","slug":"450-euros-de-pub-par-bagnole","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2005\/06\/10\/450-euros-de-pub-par-bagnole\/","title":{"rendered":"450 euros de pub par bagnole"},"content":{"rendered":"<p>Au d\u00e9tour d&rsquo;un <a href=\"https:\/\/www.lemonde.fr\/\" target=\"_blank\" rel=\"noopener\">article du Monde<\/a> sur l&rsquo;arriv\u00e9e en France de la Logan de Renault, on apprend que les d\u00e9penses de publicit\u00e9 pour un mod\u00e8le de voiture classique sont en moyenne de 450 euros par voiture vendue (soit environ 3000 Francs). <!--more--><\/p>\n<p>Si, par hasard, vous vous posiez d&rsquo;autres questions que la puissance du v\u00e9hicule que vous allez acheter, vous saurez ainsi au moins o\u00f9 passe votre argent&#8230;<\/p>\n<p>Pour information, en 2004, Renault est le premier annonceur sur le march\u00e9 de la publicit\u00e9 en France, tous secteurs confondus, avec 297,7 millions d&rsquo;euros investis (d\u00e9pens\u00e9s?), soit pr\u00e8s de 2 milliards de Francs&#8230;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/carfree.fr\/img\/2005\/06\/pub-auto.jpg\" alt=\"\" width=\"175\" height=\"112\" class=\"alignnone size-full wp-image-40448\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au d\u00e9tour d&rsquo;un article du Monde sur l&rsquo;arriv\u00e9e en France de la Logan de Renault, on apprend que les d\u00e9penses de publicit\u00e9 pour un mod\u00e8le de voiture classique sont en <a class=\"more-link\" href=\"https:\/\/carfree.fr\/index.php\/2005\/06\/10\/450-euros-de-pub-par-bagnole\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1390,"featured_media":38768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[1848,185,86,235],"views":3493,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/158"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/1390"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media\/38768"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}