{"id":18721,"date":"2012-10-09T08:38:39","date_gmt":"2012-10-09T07:38:39","guid":{"rendered":"http:\/\/carfree.fr\/?p=18721"},"modified":"2015-10-22T17:41:42","modified_gmt":"2015-10-22T16:41:42","slug":"une-pub-pour-les-transports-en-commun-sacree-deuxieme-meilleure-pub-du-monde","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2012\/10\/09\/une-pub-pour-les-transports-en-commun-sacree-deuxieme-meilleure-pub-du-monde\/","title":{"rendered":"Une pub pour les transports en commun sacr\u00e9e deuxi\u00e8me meilleure pub du monde"},"content":{"rendered":"<p>De Lijn (\u00ab\u00a0La Ligne\u00a0\u00bb) est la soci\u00e9t\u00e9 publique de transport de la R\u00e9gion flamande (Belgique). Elle a fait r\u00e9aliser une campagne de communication sur le th\u00e8me \u00ab\u00a0Voyager ensemble, c\u2019est plus intelligent: prenez le bus\u00a0\u00bb. <!--more--><\/p>\n<p>Cette campagne de publicit\u00e9 est compos\u00e9e de 3 spots de 30 secondes mettant en sc\u00e8ne des animaux en images de synth\u00e8se. L&rsquo;id\u00e9e de base, c&rsquo;est qu&rsquo;on est plus fort en groupe, et donc qu&rsquo;il vaut mieux prendre le bus.<\/p>\n<p>Le r\u00e9seau De Lijn est essentiellement compos\u00e9 d&rsquo;autobus, mais il exploite \u00e9galement 16 lignes de tramways \u00e0 Gand et \u00e0 Anvers.<\/p>\n<p>La c\u00e9l\u00e8bre cha\u00eene de t\u00e9l\u00e9vision am\u00e9ricaine CBS a sacr\u00e9 un des trois spots, celui avec les fourmis, <a href=\"http:\/\/creative.be\/news\/de-lijn-ants-second-best-world-commercial\" target=\"_blank\">deuxi\u00e8me meilleure pub du monde<\/a>!<\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"305\" src=\"http:\/\/www.youtube.com\/embed\/sjR1W4ZahjY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"305\" src=\"http:\/\/www.youtube.com\/embed\/slCRDW5kShU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"305\" src=\"http:\/\/www.youtube.com\/embed\/E9ZF-GbVR0E\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Lijn (\u00ab\u00a0La Ligne\u00a0\u00bb) est la soci\u00e9t\u00e9 publique de transport de la R\u00e9gion flamande (Belgique). Elle a fait r\u00e9aliser une campagne de communication sur le th\u00e8me \u00ab\u00a0Voyager ensemble, c\u2019est plus <a class=\"more-link\" href=\"https:\/\/carfree.fr\/index.php\/2012\/10\/09\/une-pub-pour-les-transports-en-commun-sacree-deuxieme-meilleure-pub-du-monde\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":71,"featured_media":36758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,8],"tags":[1470,171,247,175,1471,846,86,248,131,648],"views":16906,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/18721"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=18721"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/18721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media\/36758"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=18721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=18721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=18721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}