{"id":19342,"date":"2012-12-20T10:01:36","date_gmt":"2012-12-20T09:01:36","guid":{"rendered":"http:\/\/carfree.fr\/?p=19342"},"modified":"2020-08-16T18:37:46","modified_gmt":"2020-08-16T17:37:46","slug":"operation-velo-de-courses","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2012\/12\/20\/operation-velo-de-courses\/","title":{"rendered":"Op\u00e9ration \u00ab\u00a0V\u00e9lo de courseS\u00a0\u00bb"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" title=\"velo-de-courses\" src=\"http:\/\/carfree.fr\/images\/velo-de-courses.jpg\" alt=\"\" width=\"420\" height=\"200\" \/><\/p>\n<p>Il y a un peu plus d\u2019un an, Politiques cyclables vous pr\u00e9sentait l\u2019op\u00e9ration V\u00e9lo de courseS lanc\u00e9e \u00e0 Chamb\u00e9ry et inspir\u00e9e de l\u2019exp\u00e9rience belge J\u2019ach\u00e8te \u00e0 v\u00e9lo .  Durant un an, 52 personnes ont accept\u00e9 de faire plus souvent que  d\u2019ordinaire leurs courses \u00e0 v\u00e9lo. Munis d\u2019\u00e9quipement sp\u00e9cifique mis \u00e0  disposition le temps de l\u2019exp\u00e9rience, ces \u201ccobayes\u201d ont tenu un journal  de bord de leurs d\u00e9placements li\u00e9s \u00e0 leurs achats. C\u2019est \u00e0 pr\u00e9sent  l\u2019heure du bilan! <!--more--><\/p>\n<p>Afin de lever l\u2019un des principaux freins \u00e0 l\u2019utilisation du v\u00e9lo pour effectuer ses achats, l\u2019Agence Ecomobilit\u00e9 a fourni aux participants du mat\u00e9riel adapt\u00e9 (caddie, remorque,  sacoches\u2026): chaque m\u00e9nage \u00e9tait invit\u00e9 \u00e0 tester plusieurs solutions au  cours de l\u2019ann\u00e9e. L\u2019Agence a \u00e9galement fourni conseils pratiques et  soutien technique aux participants.<\/p>\n<p>Au terme de l\u2019exp\u00e9rience, l\u2019Agence Ecomobilit\u00e9 a r\u00e9alis\u00e9 une synth\u00e8se des observations, dont voici les principaux constats.<\/p>\n<ul>\n<li>Par rapport \u00e0 la pratique initiale, sans \u00e9quipement, on  observe une augmentation de 23% de d\u00e9placements \u201cachat\u201d effectu\u00e9s \u00e0  v\u00e9lo.<\/li>\n<li>Le poids moyen transport\u00e9 \u00e0 v\u00e9lo a augment\u00e9.<\/li>\n<li>On enregistre peu de changement d\u2019habitude dans les comportements d\u2019achat (les participants ach\u00e8tent <em>grosso modo<\/em> les m\u00eames produits, aux m\u00eames endroits et \u00e0 la m\u00eame fr\u00e9quence).<\/li>\n<li>On ne constate pas d\u2019effet de saisonnalit\u00e9, le frein principal \u00e9tant davantage la pluie que la saison elle-m\u00eame.<\/li>\n<\/ul>\n<p>Si l\u2019implication des commer\u00e7ants reste un b\u00e9mol de  l\u2019organisation, l\u2019op\u00e9ration s\u2019est av\u00e9r\u00e9e un r\u00e9el succ\u00e8s aupr\u00e8s des  participants. Au terme de l\u2019exp\u00e9rience, 65% d\u2019entre eux ont souhait\u00e9  participer \u00e0 un achat group\u00e9 de mat\u00e9riel afin de pouvoir poursuivre  leurs achats \u00e0 bicyclette!<\/p>\n<p>Florine Cuignet<\/p>\n<p>Document issu du site internet du GRACQ &#8211; Les Cyclistes Quotidiens ASBL &#8211; <a rel=\"nofollow\" href=\"http:\/\/www.gracq.org\" target=\"_blank\">www.gracq.org<\/a> &#8211; Les droits de reproduction sont r\u00e9serv\u00e9s et limit\u00e9s<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a un peu plus d\u2019un an, Politiques cyclables vous pr\u00e9sentait l\u2019op\u00e9ration V\u00e9lo de courseS lanc\u00e9e \u00e0 Chamb\u00e9ry et inspir\u00e9e de l\u2019exp\u00e9rience belge J\u2019ach\u00e8te \u00e0 v\u00e9lo . Durant un <a class=\"more-link\" href=\"https:\/\/carfree.fr\/index.php\/2012\/12\/20\/operation-velo-de-courses\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":457,"featured_media":19343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,7],"tags":[62,171,478,292,646,134,757,1664,1587,809],"views":6324,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/19342"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=19342"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/19342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=19342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=19342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=19342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}