{"id":19820,"date":"2013-03-05T14:23:38","date_gmt":"2013-03-05T13:23:38","guid":{"rendered":"http:\/\/carfree.fr\/?p=19820"},"modified":"2020-08-17T10:24:30","modified_gmt":"2020-08-17T09:24:30","slug":"ma-mere-va-chercher-le-pain-en-voiture","status":"publish","type":"post","link":"https:\/\/carfree.fr\/index.php\/2013\/03\/05\/ma-mere-va-chercher-le-pain-en-voiture\/","title":{"rendered":"Ma m\u00e8re va chercher le pain en voiture"},"content":{"rendered":"<p>Voici une \u00e9tonnante campagne de communication qui nous avait \u00e9chapp\u00e9. Elle a \u00e9t\u00e9 r\u00e9alis\u00e9e par l&rsquo;agglom\u00e9ration de Nantes M\u00e9tropole en 2009 \u00e0 l&rsquo;occasion de la Semaine de la mobilit\u00e9. <!--more--><\/p>\n<p>Pour une fois, on ne pourra pas dire que les campagnes de communication font dans le consensuel. Si certains affiches sont plut\u00f4t soft, d&rsquo;autres peuvent para\u00eetre un peu choquantes, en particulier celles pr\u00e9sentant des enfants les yeux masqu\u00e9s&#8230; m\u00eame si c&rsquo;est pour la bonne cause.<\/p>\n<p>Apparemment, la campagne a \u00e9t\u00e9 con\u00e7ue et r\u00e9alis\u00e9e en interne, ce qui explique peut-\u00eatre cela&#8230;<\/p>\n<p>Ces visuels ont \u00e9t\u00e9 int\u00e9gr\u00e9s sur les fiches de paie de tous les agents de la communaut\u00e9 urbaine de Nantes et sur toutes les factures d\u2019eau des Nantais.<\/p>\n<p>Par ailleurs, les citoyens sont invit\u00e9s \u00e0 consulter un site internet, plut\u00f4t institutionnel, qui s\u2019intitule cmaintenant.eu.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_1\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_1.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_2\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_2.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_3\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_3.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_4\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_4.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_5\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_5.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NantesMetropole_6\" src=\"http:\/\/carfree.fr\/images\/NantesMetropole_6.jpg\" alt=\"\" width=\"420\" height=\"302\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici une \u00e9tonnante campagne de communication qui nous avait \u00e9chapp\u00e9. Elle a \u00e9t\u00e9 r\u00e9alis\u00e9e par l&rsquo;agglom\u00e9ration de Nantes M\u00e9tropole en 2009 \u00e0 l&rsquo;occasion de la Semaine de la mobilit\u00e9.<\/p>\n","protected":false},"author":1390,"featured_media":35787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,9,72,8,7],"tags":[1709,677,31,175,87,134,332,41],"views":11339,"_links":{"self":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/19820"}],"collection":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/users\/1390"}],"replies":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/comments?post=19820"}],"version-history":[{"count":0,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/posts\/19820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media\/35787"}],"wp:attachment":[{"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/media?parent=19820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/categories?post=19820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carfree.fr\/index.php\/wp-json\/wp\/v2\/tags?post=19820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}